This one's short, sweet, and straight to the point. Liz Wilcox — the Fresh Princess of Email Marketing — answers one of the most common questions she gets: "Can I use the same welcome sequence for more than one freebie?" Spoiler alert — absolutely. In this quick episode, Liz explains why your welcome sequence doesn't need to change every time you create a new opt-in and what really matters most when setting up your automation.
The purpose of a welcome sequence: to open the door, set expectations, and move new subscribers into your newsletter.
Why most of your welcome sequence can stay the same across multiple freebies — only the first email needs to change.
The first email should deliver the freebie and include a few helpful tips or reminders about it.
Example:
If Liz offered her Welcome Sequence Template as a freebie, her first email would introduce it and share quick usage tips.
If she offered her Newsletter Templates, that first email would highlight how to use them and mention her membership.
The rest of the sequence (emails 2–4) stays the same — focused on the reader and you, the leader.
Why the goal of your welcome sequence isn't to make sure people use your freebie — it's to build connection, trust, and readiness for your newsletter.
What matters most: helping subscribers understand your personality, vision, and values.
When you might choose to create separate sequences — if each freebie requires unique follow-up or deeper product education.
The mindset shift: your freebie introduces your brand, but your welcome sequence is what makes people stick around.
Yes, you can reuse it: Most welcome sequences only need one unique email per freebie.
Focus on connection: Your sequence should help subscribers know you, like you, and trust you.
Lead with P.V.V. — Personality, Vision, and Values are what turn new leads into loyal fans.
Don't overcomplicate it: Keep it simple, especially if you're managing multiple opt-ins.
Deliver, then connect: Use the first email for the freebie — the rest for relationship-building.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
