In this short and creative episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares a handful of fresh, fun, and low-effort freebie ideas for anyone who's tired of the same old "PDF download" routine. From playlists to case studies, Liz helps you find a freebie that feels good for you — one that connects naturally with your business and attracts subscribers who are excited to stick around.
Why freebies still work — even if you think you hate them.
How Liz's original freebie (a resource library with a welcome sequence, newsletter samples, and subject lines) has been running strong since December 2019.
Why your freebie might hint at your future offers — Liz's membership was inspired by the newsletters she gave away in her freebie.
Creative freebie ideas you might not hate:
Transcripts or alternate formats: Offer a written or audio version of your content (like blog posts or podcasts).
Quiz results: Give the results for free, but offer a downloadable version in exchange for an email.
Case study: Use real success stories to attract ideal subscribers — like a "behind-the-scenes" look at how a client got results.
Free trial or course module: Give a 30-day trial or one lesson from your paid offer to preview your value.
Playlist: Curate a themed playlist your audience will love — something fun, unique, and perfectly aligned with your vibe.
Why Liz thinks a playlist is genius — and how you could use one to make email marketing (or yoga, or anything) feel more fun.
A quick reminder to sign up for List Building Live (March 11–13) — a three-day event packed with short, strategic sessions about growing your email list.
Freebies still work: The right one can bring in consistent leads for years.
Make it fun: Choose something that feels authentic to you and easy to share.
Think beyond PDFs: Case studies, playlists, and alternate formats stand out.
Lead with value: Your freebie should preview the kind of transformation you offer.
Keep growing: Fresh ideas and creativity make list-building sustainable and enjoyable.
Episode 101: 1 Huge Way to Grow Your List Without a Freebie
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
