It's time for a full debrief! In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the final results from her 2024 Black Friday sale. From hitting 94% of her ambitious $250K goal to lessons about open rates, list growth, and fatigue in the market, Liz breaks down exactly what went right, what flopped, and what she's grateful for heading into 2025.
A recap of Liz's top three goals from Episode 54 — and how she graded herself on each:
Have fun: 8.5/10 — enjoying the launch while staying detached from the numbers.
Be present: 9/10 — balancing work with family time, camping trips, and movies.
Create a product people love: 9/10 — hundreds of excited new Annual Pass members.
Full sales breakdown:
919 new pass sales = $99,029
53 upsells ($100 coworking offer) = $5,480
$19,000+ in rebills from previous members
13 additional coworking upgrades and a few downsells
Total Black Friday revenue: $124,921 from the sale week, $235,881 total for November.
How her open rates dropped to 47.7% (from 55.8% last year) — and what it revealed about audience fatigue.
Why list growth saved the launch: 9,000 recipients this year vs. 6,000 last year.
Gratitude for affiliates (29% of sales), her sister Patricia, and her community.
The emotional side of success — feeling validation, humility, and deep gratitude for the journey.
Progress over perfection: Even at 94% of her goal, this was Liz's biggest month ever.
List growth matters: More subscribers equals more opportunities — even when engagement dips.
Keep improving conversions: Lower open rates didn't derail sales thanks to strong copy and clear offers.
Gratitude fuels growth: Recognizing your team, customers, and community makes every milestone sweeter.
Consistency wins: Repeating, refining, and relaunching the same offer year after year builds long-term success.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Episode 52: Behind the Scenes Black Friday Email Strategy
Episode 54: My Black Friday Goals (w/ real money numbers!)
