In this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group, Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing creativity or momentum.
The question that sparked this episode: "Liz, how do you batch your newsletters?"
The backstory: Liz recorded this episode right before yoga, after returning from a Michigan writing retreat that turned into an unplanned work weekend.
Her exact batching setup
Step-by-step batching process:
How her team supports the process: Patricia manages the calendar and ensures promotions are logged ahead of time so batching stays organized.
Why this method works: it reduces overwhelm, keeps content relevant, and helps Liz take intentional time off (especially during summer).
Alternative batching methods
Bonus copywriting tip: "It's better to be clear than clever."
Final encouragement: batching is simple once you have a system — and the membership gives you a head start with templates that make it even faster.
Use structure to stay creative: Systems free you to focus on storytelling and connection.
Batch monthly, not yearly: Planning too far ahead kills flexibility — one month at a time keeps things fresh.
Leverage your tools: Google Drive, templates, and AI can simplify everything.
Write what's coming up: Anchor your newsletters around events or promos.
Stay consistent: Clear planning makes showing up weekly much easier.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
