If your inbox feels a little one-sided, this episode will fix that. Liz Wilcox — the Fresh Princess of Email Marketing — shares her simplest, most effective tactic for getting subscribers to hit reply: ask yes-or-no questions. In this quick, actionable episode, Liz breaks down exactly how to use this underrated strategy to spark real conversations, improve engagement, and even boost deliverability.
The biggest mistake most senders make — asking questions that are too complicated.
Why yes-or-no questions are powerful: they're easy to answer and open the door to deeper connections.
Real examples from Liz's past businesses (including her RV travel blog).
Where to use yes-or-no questions in your emails:
Welcome sequence: Add one in your very first email's PS.
Newsletters: Ask if the info was helpful or new.
Pre-launch emails: Use them to build excitement and gather insight.
The bonus trick: have subscribers type specific words like "Too legit to quit" to instantly create engagement.
How replies help improve deliverability by signaling to inbox providers that subscribers want your emails.
Keep it simple: Make your questions so easy they can be answered as fast as saying someone's name.
Use yes-or-no prompts everywhere: From welcomes to weekly newsletters, they boost connection and conversation.
Replies improve deliverability: Engagement keeps your emails landing in inboxes.
Start relationships, not sales: Replies turn followers into friends, then into customers.
Have fun with it: Use creative or funny reply prompts that match your brand personality.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
