In this quick, technical follow-up to Episode 113, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through how to structure your automations so you can use the same welcome sequence for multiple freebies. Whether you use ConvertKit, Flodesk, or another email service provider, Liz breaks down exactly how to make sure subscribers get the right first email for their freebie — without duplicating your entire sequence.
A recap of Episode 113: Yes, you can reuse your welcome sequence for multiple freebies — only the first email should differ.
The basic setup:
Create a one-email sequence for each freebie (Freebie A, B, and C).
Each one sends the freebie-specific delivery email.
Then, connect all three to one shared automation — what Liz calls "the rest of the welcome sequence."
How to set it up in your ESP (no matter which one you use):
Create your single-email sequences for each freebie.
Create a shared sequence with emails #2–#4.
Use your automation or rules to funnel all freebies into that shared sequence.
How to prevent subscribers from receiving duplicate emails if they sign up for more than one freebie:
Add a tag (e.g., "Completed Welcome Sequence") once a subscriber finishes the sequence.
In your automation, use a filter so anyone with that tag won't go through it again.
Liz's personal process in Kit (formerly ConvertKit) and how she'd adapt it in other tools like Flodesk or Stan.
The key takeaway: this setup keeps your emails clean, consistent, and non-repetitive — without burning time recreating content.
An invitation to join the Email Marketing Membership, which includes a training on creating the right freebies for your audience.
One system fits all: Use one shared welcome sequence for every freebie to save time.
Personalize the first email: Only that email should reference the specific freebie.
Tag strategically: Use tags to prevent duplicate sequences and keep automations clean.
Automation = efficiency: The right setup simplifies your workflow and enhances user experience.
Keep it simple: You don't need complex tech to make this work — just smart structure.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
