It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand and your readers.
The great debate: plain text vs. formatted emails — and why it depends on your brand.
Why Liz keeps her own emails "stupid simple" and mostly plain text.
When she does use images — during sales or pre-launch emails to boost engagement.
The pros and cons of including images and GIFs in your emails.
Why too many images can trigger spam filters (and how to avoid it).
Liz's personal rule: no more than two images per email.
How visual variety helps keep readers' attention when used sparingly.
File type tips: JPEG, PNG, and GIF are fine — just avoid huge file sizes or all-image emails.
Why consistent sending builds a good sender reputation, even if you use images occasionally.
Start with your brand: Simple emails fit minimalist brands; visuals work for design-heavy ones.
Use images intentionally: Add them when they enhance the story or boost engagement — not just to fill space.
Limit image count: Two or fewer per email keeps deliverability strong.
Avoid all-image emails: Text-first content ensures accessibility and better inbox placement.
Consistency is key: A good sender reputation matters more than a perfect email format.
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Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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