After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you.
Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone.
Why you should email at least once a week to build confidence and natural flow.
The key mindset shift: assume your audience already loves you.
When you assume readers like you, perfectionism fades, and your real voice shines.
Liz writes as if she's talking to her "inbox besties" — people who already know and support her.
How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations.
Injecting personality without oversharing:
Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors).
You don't need to reveal everything — just enough to make your voice distinct.
Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing."
How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection.
Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone.
Write consistently: Practice builds comfort and clarity in your tone.
Assume connection: Act as if your subscribers already adore your content.
Show personality: Use small, genuine details to express who you are.
Share your vision and values: Let readers feel your purpose behind every word.
Engage and respond: Conversations with subscribers help you strengthen your voice.
