If you've been procrastinating your Black Friday promo, don't panic — Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this short and punchy episode, she shares simple, last-minute Black Friday ideas that still generate sales (without fancy funnels or complicated prep). Whether you're selling your own products or promoting someone else's, these ideas will help you show up with confidence and strategy.
The golden rule of Black Friday: show up with a solution, not just a link.
Why discounts alone aren't enough — you've got to explain why it's worth buying now.
5 last-minute Black Friday ideas that work:
Discounts that make sense — tell your audience who it's for and why it's valuable.
Service vouchers or credits — like buying gift cards with bonuses.
Beta offers — launch a new product or service at an early-bird price.
Black Friday-only bonuses — skip the discount, add extra value instead.
Bundles and affiliate promotions — package offers together or sell someone else's stuff.
Real-life examples from Liz's own business and past sales wins.
A reminder that Black Friday has no rules — creativity always wins.
Show up with purpose: Discounts work best when tied to clear value and timing.
Get creative: Service credits, bundles, and bonuses can be more compelling than lower prices.
No offer? No problem: Promote affiliates or partners you believe in.
Transparency builds trust: Tell your audience why you're running your offer.
It's not too late: You can still make sales — even with a last-minute promo.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
