Lead magnets aren't the only way to grow your list anymore — but if you're going to have one, it needs to work. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to create or refine your lead magnet so it attracts the right people and sets them up for success from day one. Whether you're starting from scratch or rethinking an existing freebie, this episode will help you make it simple, strategic, and effective.
Why you don't need a lead magnet — and why Liz still loves using one.
The surprising truth: your lead magnet probably isn't bad — you just need more consistency promoting it.
How to create a lead magnet that matches your vision for your ideal customer.
The "first day of class" analogy — how to pick the right starting point for your audience.
Real examples: Liz's Welcome Sequence freebie and how she designed it for her ideal users.
How to choose the right format based on your audience's lifestyle and tech comfort level.
Why a good lead magnet is short, digestible, and actually used by your subscribers.
Start with the end in mind: Your lead magnet should align with your ultimate customer vision.
Think "first day of class": What's the first step your audience needs to take to reach success with you?
Match the format to your audience: Give your people a resource they'll actually use — not just download.
Keep it simple: A strong, clear lead magnet beats a complicated one every time.
Consistency over creativity: You likely don't need a new lead magnet — you need to promote the one you have more often.
Link to get on the annual pass waitlist
Episode 33: Subject Line Best Practices
Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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