Ever bought a set of email templates and thought, "These don't sound like me at all"? You're not alone. In this short and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best tips for customizing templates so they sound authentic, on-brand, and totally you. Whether you're using her templates or someone else's, this episode helps you find your voice inside prewritten words.
Why most templates are written in a "tone-neutral" voice — and how to adapt them.
The easiest trick: read your email out loud to catch what doesn't sound like you.
How to add a soft pitch inside a template to match your current offers or goals.
Using ChatGPT or AI tools to rewrite templates in your tone or brand voice.
When to add to a template — like stories, links, or media — to make it more you.
When to subtract from a template — cutting what feels off-brand or overly generic.
How to match a template's objective (clicks, replies, sales) with your current strategy.
Personalize intentionally: Add your stories, tone, and offers to make any template yours.
Read it out loud: If it sounds stiff or fake, edit until it feels natural.
Soft sell confidently: Mention your products casually when they fit the content.
Trim the fluff: Remove anything that doesn't align with your brand voice or energy.
AI can help: Use ChatGPT to rewrite templates in your tone and style.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
