If you've ever wondered what makes an email really work, this episode pulls back the curtain. Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing emails from November, including the one that brought in over $12,000 in sales during her Black Friday campaign. She also gives an honorable mention to a high-engagement "click one" email that helped her test interest, grow her waitlist, and confirm her sales direction for 2025.
How Liz sent 51 emails in November (not counting resend-to-unopens) — and why that volume makes sense during launch season.
Why customers create community — not the other way around.
The winner: her Cart Open Email, sent November 25 to 8,690 subscribers, earning a 48.6% open rate and 2.7% click rate.
The strategy behind it: momentum from daily pre-launch emails and clear self-selection through a "pop quiz" inside the message.
Subject line: "Cart open and a pop quiz" — short, straightforward, and curiosity-driven.
How the "quiz" helped readers self-identify if they were ready to buy, leading to 120 sales and over $12,000 in revenue.
Honorable mention: "Click one, please and thank you ❤️" — a short, engaging email that earned a 60.8% open rate and 4.2% click rate while gathering valuable audience insights.
How using that engagement data helped Liz shape her 2025 content and sales focus around list building.
Momentum matters: Pre-launch emails warm up your list and make your main sales email perform better.
Simplicity sells: Clear, curiosity-based subject lines and easy-to-read copy convert best.
Engagement reveals strategy: Polling or interactive emails show what your audience actually wants.
Customers drive community: Paying customers are the most engaged and supportive members of your list.
Test, learn, repeat: Every email is an experiment that teaches you how to communicate and sell better.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Episode 19: My Best Performing Email from Sep 2024 (and why it worked)
Episode 37: My Best Performing Email from Oct 2024 (and why it worked)
