It's time to talk goals, money, and mindset. In this transparent and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her real Black Friday goals for 2024, including how much she wants to make, what she's focusing on beyond money, and how she balances business ambition with being present in her personal life.
Why Liz sets goals beyond money — including fun, presence, and customer happiness.
Her #1 personal goal: to have fun during the launch and enjoy the process.
How reusing emails from past years helped her stay focused on family time.
The power of reflection — analyzing past launches to see what worked (and what didn't).
How launching during the holidays impacts her schedule, mindset, and family time.
A full breakdown of her 2024 financial goals:
$250K total goal for November.
$100K from renewals and rebills.
$150K from new sales of the Annual Pass.
An extra $34K from a new lifetime pass offer for longtime customers.
Why she sets "stretch goals" — and how even missing them leads to growth.
The emotional side of financial milestones and celebrating progress.
Have goals beyond money: Launching feels better when fun and connection are part of the plan.
Work smarter, not harder: Repurpose what works to save time and stay present.
Be transparent: Sharing your goals helps normalize talking about money and growth.
Set stretch goals: Even if you don't hit them, you'll grow by aiming higher.
Celebrate the journey: Every goal achieved — or even attempted — is proof of progress.
Here is the link to purchase Email Marketing Membership Annual Pass
