Welcome to 2025! In this reflective and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her business goals for the year ahead. With honesty, humor, and a big dose of self-awareness, Liz talks about how her health journey has shaped her approach to business, what sustainable growth really looks like, and how she's keeping "fun" at the center of everything she does.
How Liz's health challenges over the past few years have influenced her priorities.
Why her word of the year is "consistent" — for both health and business.
A breakdown of her 2025 goals:
Membership growth: From 4,130 to 6,000 active members.
Revenue: Between $650K and $700K in 2025.
List growth: Adding 5,000 new subscribers (aiming for 17K–20K total).
YouTube growth: 25K–100K subscribers with help from Ecamm.
The return of the Annual Pass — launching in March, July, and November.
How she's redefining success to focus on sustainability and joy.
The ultimate through line of all her goals: Have fun, and don't sweat the small stuff.
Health first: Sustainable business growth starts with self-care.
Consistency compounds: Small, steady effort creates long-term success.
Simplicity wins: Big goals don't have to mean hustle — just focus and fun.
Community matters: Growth is about serving and connecting, not chasing vanity metrics.
Enjoy the journey: The more fun you have, the more everything else flourishes.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Episode 27: Winning Ecamm's Apprenticeship
Episode 32: Revealing My BF Offer + Why It's So Damn Important to Me
