Black Friday has a bit of a reputation — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to tell you why it's still one of the best opportunities for online business owners. In this candid, high-energy episode, Liz breaks down the myths, the pressure, and the massive potential of showing up for the biggest shopping day of the year. Whether you're running your first sale or refining your signature offer, this episode will convince you that Black Friday isn't something to fear — it's something to leverage.
Why Liz loves Black Friday (and how it's made her hundreds of thousands of dollars).
Common fears around Black Friday and how to handle them.
The difference between short-term profit margins and long-term payoff.
How to use Black Friday as a "list health check" to gauge engagement.
Four key reasons to participate — including the #1 metric Liz tracks in her business.
How to make your offer feel exciting, ethical, and totally on-brand.
It's the biggest shopping day of the year: Your audience expects sales — don't count yourself out.
Ride the energy: Black Friday brings buzz and excitement that can make selling easier.
Practice selling: It's the perfect time to push through fear without feeling sleazy.
Measure list health: If no one buys now, it's valuable insight into your list's engagement.
Focus on customer percentage: Every Black Friday sale can increase repeat buyers and long-term revenue.
Check out Liz's Black Friday Training here
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
