Let's be real — unsubscribes hurt. You work hard to grow your list, write thoughtful emails, and show up consistently… and then someone hits "unsubscribe." In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the emotional (and logical) side of unsubscribes. She'll help you reframe what they mean, why they're actually a good thing, and how to stop letting them sting so much.
Why unsubscribes are 100% normal — and don't mean you've done anything wrong.
The real reasons people unsubscribe (spoiler: it's not personal).
How unsubscribes actually save you money on your email service provider.
Why they're good for deliverability and help your emails stay out of spam.
The power of consistency — the more you email, the less unsubscribes hurt.
Three emotional mindset shifts to help you detach from the fear of losing subscribers:
Stop looking: Don't check who unsubscribed.
Feel confident when you hit send: If it represents you, it's a win.
Keep growing your list: More subscribers = less stress about the ones who leave.
It's not personal: Most unsubscribes happen because of timing, inbox overload, or shifting interests.
Think practically: You pay for your list — let go of the people who won't buy or engage.
Healthy lists perform better: Unsubscribes improve deliverability and engagement rates.
Confidence over comparison: Focus on writing emails that reflect your values and brand.
Growth fixes fear: When you're always list-building, unsubscribes lose their power.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using
