As the year winds down, so does everyone's energy — including your audience's. In this short and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her honest take on whether or not you should keep sending emails during the holidays. From her own rest routine to creative ideas from her community, this episode will help you make a plan that feels right for you.
Why there's no one "right" answer to sending emails during the holidays.
Liz's personal plan: taking a full break from her regular newsletter while running 12 Days of Liz-mas (a fun series of daily deals and recommendations).
How she balances rest with consistency by still emailing her paying members weekly — except for Christmas week.
Community feedback: real examples from email marketers who handle holiday sending differently.
One sends "when inspired," skipping only Christmas Day and the day after.
Another skips December entirely and resumes mid-January.
Others launch between December 28–January 3 and see great sales results.
Why you can choose to rest, send more, or pivot — whatever supports your goals and energy.
The ultimate permission slip: do what feels good and sustainable for you.
There's no rulebook: You decide what works best for your schedule and audience.
Rest is productive: Taking time off helps you recharge and return with fresh ideas.
Consistency can look different: Even skipping a week can be part of a healthy routine.
Community inspiration: There's no one-size-fits-all — different strategies can all succeed.
Have fun: Whether you rest or email more, keep it light, creative, and aligned with your energy.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
