If you've ever wondered whether you should send your weekly newsletter at the same time every week, this episode has your answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down what really matters when it comes to email timing, and why consistency helps more than any "best day or time" you'll find on Google.
Why sending emails at the same time helps train you (the sender) just as much as your audience.
How consistency creates trust and builds audience anticipation.
Real-life examples from Liz's RV travel blog and how her readers noticed when she missed a send.
Why you don't need to be perfectly precise — ranges like "Tuesday afternoons" work just fine.
How to experiment with timing if your open or click rates start dropping.
The sweet spot between being familiar and predictable in your readers' inboxes.
The golden rule: Just hit send — don't let timing perfectionism stop your progress.
Consistency builds habits: Sending at the same time helps you and your subscribers stay in rhythm.
But flexibility matters: A missed day or changed schedule won't ruin your results.
Mix it up when needed: If engagement drops, try a different day or time temporarily.
Don't overthink it: Metrics matter less than momentum — the goal is to keep showing up.
Just hit send: The best time to send your email is whenever you'll actually write and send it.
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