If you've ever felt overwhelmed by the term "customer journey," this episode is your breath of fresh air. Liz Wilcox — the Fresh Princess of Email Marketing — breaks it down with her signature framework, The Email Staircase. Forget confusing marketing jargon — this is a straightforward, actionable approach that helps you turn followers into friends, and friends into customers.
The three simple steps of the Email Staircase: Follower → Friend → Customer.
How to move subscribers from passive followers to active buyers.
What it means to "make a friend" in the inbox (and why it matters).
The three things to share in your emails: personality, vision, and values.
The three things to do in your newsletters: invest, relate, and stay top of mind.
Why always being "open for business" (like a 7-Eleven) keeps your email strategy strong.
How the Email Marketing Membership was built around this exact framework.
Follower → Friend → Customer: This is your entire customer journey, simplified.
Share who you are: Personality, vision, and values create connection and trust.
Invest and relate: Show subscribers you're committed and that you understand them.
Stay top of mind: Consistency keeps you visible when subscribers are ready to buy.
Keep your gas station open: Always sell something — because buyers buy on their own timeline.
Here's the link to the blog post on the customer journey
Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using
Episode 28: 5 Email Newsletter Ideas to Make You Money
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
