If you've ever Googled "the best time to send emails," this episode is your reality check. Liz Wilcox — the Fresh Princess of Email Marketing — shares a refreshing, no-nonsense answer: the best time to send your emails is when you can get your butt in the chair. In this short but powerful episode, Liz explains why consistency matters more than fancy timing tools and how training your audience is as simple as showing up every week.
Why "the best time" isn't about algorithms or ESP send-time optimization tools — it's about your routine.
The problem with overcomplicating timing: most people need to send consistently before worrying about perfection.
How you can "train" your audience to expect your emails when you send them regularly.
Liz's own sending schedule:
Tuesdays — when she tends to procrastinate, so it's the perfect time to write.
Back in her RV days: Sunday evenings, when her travel audience was relaxing after a weekend trip.
Why the key to better open rates is not chasing the "ideal time," but building trust and predictability through routine.
When you've sent consistently for a year, then start experimenting with different days or times.
A reminder that consistency, not timing, is what trains readers (and inbox algorithms) to expect and open your emails.
Just send it: The best time to email is whenever you'll actually write and hit send.
Consistency beats strategy: A regular schedule builds audience trust and engagement.
Train your audience: People learn to expect your emails when you show up predictably.
Simplify to succeed: Don't "do the most" — focus on showing up first.
Experiment later: Once you're consistent, test timing to optimize results.
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Check out Liz's free welcome sequence here
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