In this refreshingly honest and relatable episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about the things she's currently dropping the ball on, both in business and life. From missed podcast uploads to newsletter strategy struggles, Liz opens up about burnout, boundaries, and the lessons she's learning as she balances health, motherhood, and entrepreneurship. This one's part confession, part pep talk — and a reminder that sometimes it's okay to let things slide.
The inspiration for this episode: embracing transparency instead of pretending everything's running perfectly.
Business "balls" Liz admits she's dropped:
Ask Me Anything April: forgot to promote it properly after her March launch.
Podcast consistency: skipped multiple weeks this year and recorded some episodes the day before release.
Newsletter strategy: feels behind on batching and planning content now that her schedule's more complex.
Inbox engagement: wants to check her inbox 2–3 times per week but often manages only once.
Reciprocity in collaborations: wants to do better at promoting others who've supported her.
How health has become her top priority — daily yoga, therapy, physical therapy, and massages after years of declining health.
Recognizing that rest and recovery are non-negotiable, even if it means slower business progress.
Why she's choosing self-compassion over guilt: "Don't should on yourself — nobody wants to see that."
The mindset shift that helps her feel lighter: acknowledging what she's not doing and why.
A reminder that you can let some "balls" stay on the ground while focusing on what matters most right now.
Transparency builds trust: Sharing the messy parts connects you with your audience.
Health first: You can't grow your business if you're running on empty.
You can't do it all: Some priorities will drop — and that's okay.
Self-compassion beats guilt: Acknowledge your limits without shame.
Let some things rest: Not every ball needs to be picked up right away.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
