Feeling buried under a mountain of freebies? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has been there too. In this short and super-practical episode, Liz shares how she solved her "too many freebies" problem back when she was an RV blogger by turning them all into one high-value resource library. Whether you've got 3 or 30 freebies floating around your business, this idea will help you simplify your list-building strategy and keep your audience excited to sign up.
The backstory: When Liz ran her first blog, The Virtual Campground, she created 12+ freebies — one for almost every blog post.
Her most ridiculous (and fun) one: "What's Your Disney Princess RV Personality?" — inspired by Moana — which brought in exactly one subscriber.
The moment she realized she needed a simpler solution — and created her first resource library.
How to set up your own:
Combine all your freebies into one organized library.
Give it a name that fits your brand (hers was called The Hookup).
Offer instant access when people join your list.
Replace individual opt-in links with one signup page that leads to everything.
Why this works better: fewer links to manage, less overwhelm for your audience, and an easy way to showcase your best content.
A quick look at her old Virtual Campground signup page, which converted well because it was clear, themed, and value-packed.
A reminder to check out List Building Live (March 11–13) for more creative ways to grow your list.
Simplify your system: Combine all your freebies into one organized resource library.
Make it on-brand: Give your library a name and personality that fits your niche.
Focus on clarity: People are more likely to sign up when they understand what they're getting.
Reduce overwhelm: One link, one signup, endless value.
Keep building: A simple, evergreen opt-in can grow your list for years.
Link to the Virtual Campground
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
