Every month, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her email performance. In this episode, she shares the best-performing email from January 2025 and explains exactly why it worked. This one wasn't a sales email — it was a vision email. With high open rates, strong engagement, and even more unsubscribes than usual, Liz breaks down why that's a good thing and what it says about her leadership and audience alignment.
Liz sent 23 emails in January, including member-only newsletters, affiliate updates, and Foundations Week event emails.
Why she chose her "New, New, Newwwww" newsletter as the top performer:
64.5% open rate and 4% click rate.
The email announced new updates, events, and plans for 2025 — from Foundations Week to the March Annual Pass sale.
It built curiosity with a playful subject line and bold transparency about what's coming up.
Why more unsubscribes (74 vs. her usual 30–50) actually meant the email worked.
The email clarified her vision, invited readiness, and lovingly pushed away readers who weren't aligned.
"If you're not ready, I say it with love — get out of the way so someone else can take your spot."
How transparency and leadership make her audience stronger and more engaged over time.
The email's top click destination: her new YouTube channel (watchliz.com), followed by her graphic designer's live design session.
Transparency wins: Being open about your plans builds trust and alignment.
Don't fear unsubscribes: Clarity attracts the right people and releases the rest.
Vision emails matter: Let your list know where you're heading — and invite them along.
Playful subject lines grab attention: Simple, fun "new" language drove high open rates.
Leadership means direction: Show your readers the plan — then confidently lead them through it.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
Episode 19: My Best Performing Email from Sep 2024 (and why it worked)
Episode 37: My Best Performing Email from Oct 2024 (and why it worked)
