In this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how you can replicate her results to revive your own email strategy.
A quick shoutout to Email Sound Booth listener Justin, who landed two new clients — one web design project and one magic show booking — after sending Liz's Pickles template from the Email Marketing Membership.
Experiment #1: One-word subject lines.
Experiment #2: Sending more emails.
Key lesson: consistency and creativity can coexist. Emailing more doesn't annoy your audience — it keeps you top of mind.
Keep it simple: One-word subject lines can drive big engagement with minimal effort.
Stay curious: Intrigue builds opens without needing clickbait.
Email more often: Regular communication strengthens relationships and boosts results.
Routine builds loyalty: When subscribers hear from you often, you become part of their inbox rhythm.
Leverage templates: Having content ready makes increasing frequency easy and stress-free.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
