If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you're asking a friend, a big brand, or an industry leader, this episode shows you exactly how to reach out — without overthinking it.
The golden rule of pitching collaborations: the more informal, the better.
Assume the sale — act like it's a no-brainer for them to say yes.
Focus on clarity, enthusiasm, and what's in it for them.
Why confidence and casual tone outperform formal "corporate" language every time.
Liz's real-world example: her pitch to Kennedy from Email Marketing Heroes for the upcoming Sales Email Summit (August 2025).
Subject line: Next summit interested?
Opening: "Yo, yo, yo, my email king, Liz Wilcox in your inbox, baby, with a pitch."
Included a quick description of the event (dates, theme, and low-lift format).
Explained the benefit: 70% affiliate commission and minimal promo effort.
Closed with: "Holler at me with a yes or no — would love to include you."
Result: an instant yes.
Liz's breakdown of what makes this style work:
Clarity: The details are short, scannable, and easy to reply to.
Informality: A light, personal tone creates connection.
Confidence: She assumes alignment instead of begging for attention.
Win-win focus: She clearly communicates what's in it for the other person.
Bonus tip: end with a clear call-to-action and deadline — "I'd love a yes or no soon.
Keep it casual: Assume the sale and speak like you already know they'll say yes.
Be concise: Share just enough info — the what, when, and why.
Highlight the benefit: Make it easy for them to see what's in it for them.
Add urgency: A gentle deadline helps people take action.
Confidence converts: Believe your pitch is worth saying yes to.
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