Segmentation might sound like an advanced marketing must-do, but Liz Wilcox — the Fresh Princess of Email Marketing — is here to tell you the truth: most small business owners don't need to worry about it yet. In this episode, Liz breaks down when segmentation actually helps, why it's often a distraction for new senders, and the foundational steps you should master before you ever think about splitting up your list.
Why segmentation isn't necessary for 90% of small business owners.
The difference between "maximizing conversions" and simply learning to email consistently.
What segmentation really is — and why it's a 2.0 strategy.
A real-world example of how segmentation works for retail vs. small business.
The four things you should focus on before worrying about segmenting.
When it actually makes sense to start segmenting your list.
Don't rush segmentation: If you're still building habits or struggling to email consistently, keep it simple.
Focus on the fundamentals: Build your opt-in, create a solid welcome sequence, and send weekly newsletters.
Keep your list whole for now: More eyes on your emails mean better engagement and stronger relationships.
Segment later: Once you've mastered consistency and understand your audience, segmentation can help refine your offers.
Your permission slip: You don't need to segment yet — you just need to start emailing.
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Check out Liz's free welcome sequence here
