You've got a great freebie — but where should it live? In this fast-paced, practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the smartest places to feature your lead magnet so it actually grows your list. From your website and socials to podcasts and partnerships, Liz explains how to get your freebie in front of the right people (and how to stop hiding it behind your homepage).
The four best places to feature your lead magnet — two obvious, two overlooked.
Social media:
Put it in your bio — and talk about it in Stories.
Tease your newsletter content the day before it sends.
Use ManyChat or DM automations to deliver it automatically.
Homepage:
You're not Amazon — visitors need clear invitations to join.
Add your opt-in 3–5 times: hero section, middle, footer, and even a playful PS ("Oops… you reached the bottom without signing up!").
About page:
It's not about you — it's about how you help your reader.
Make your lead magnet the first step in that help.
Podcast guesting:
Talk about topics that flow naturally into your freebie.
When asked "Where can people find you?" — say your lead magnet link, not your Instagram.
Networking:
Share your freebie through collaborations, summits, bundles, and small-audience partnerships.
"Be down with OPP — Other People's Platforms."
Show up everywhere: Your lead magnet belongs on your site, socials, and in conversations.
Repeat it often: People need multiple chances to see (and sign up for) your freebie.
Talk about it strategically: Guest appearances and collaborations can grow your list faster than ads.
Make it the first step: Every touchpoint should lead naturally to your opt-in.
Network smart: Build relationships with peers at your level for mutual list growth.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
