If you've ever wondered why new subscribers seem to stop opening your emails right after they join your list, this episode might hold the answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down a common mistake many beginners make: sending newsletters to subscribers who are still in their welcome sequence. She shares exactly why this causes confusion (and lower engagement) — and how to fix it with a simple, low-tech solution.
The difference between your welcome sequence and your weekly newsletter.
Why sending both at once hurts the subscriber experience.
How to exclude new subscribers still in your welcome sequence.
Liz's low-tech method for handling this inside her email service provider, Kit.
A reminder that a smooth onboarding experience builds long-term engagement.
Keep it simple: Subscribers in your welcome sequence should not get your weekly newsletter.
Respect the cadence: Let your welcome sequence finish its job before adding subscribers to your regular sends.
Use easy filters: Exclude anyone who joined your list within the length of your welcome sequence (e.g., the last 4 days).
Test your setup: Each email platform has its own process — check your automation and segmenting settings.
Smooth onboarding = better engagement: A clear, intentional start keeps readers opening your emails long-term.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
