In this powerhouse episode, Lilah McDonald sits down with Brianne West, celebrated Founder of Ethique and now the brains behind Incrediballs, a first-of-its-kind waste-free beverage company launching in 2025. Brianne shares the unvarnished truth about start-up life, the challenges of scaling a purpose-led brand, and why building businesses that solve problems - not just make money - is the key to creating real change.
From handcrafting shampoo bars in her kitchen to turning Ethique into a $100M global success that saved over 41 million plastic bottles from landfill, Brianne reflects on the risks, breakthroughs, and learnings that have shaped her journey. She also opens up about Incrediballs, her next big mission to tackle the plastic crisis in the drinks industry with home-compostable, dissolvable drink tablets.
Whether you're an aspiring entrepreneur, impact-driven leader, or just curious about what it takes to change the world (twice), this episode is packed with wisdom, honesty, and inspiration.
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A special thanks to sponsors of this podcast, Milford Foundation that is supporting education, youth and the environment to build a better tomorrow for all New Zealanders.
Get in touch:
Website – nzbusiness.co.nz/podcasts
Instagram – @sustainablyeverafterpodcast
Find out more about Incrediballs:
Website – incrediballs.com
Instagram – @incrediballsdrinks
