In this episode Warren Berger shares his book A More Beautiful Question which features the principle of asking the right questions. This book is perfect for the entrepreneur interested in the fundamentals of innovation and business through the relationship between asking great questions and coming up with great business ideas.
About Warren Berger:
“I am a longtime journalist and author, I used to write for New York Times and Wired Magazine. I currently write for Fast Company and Harvard Business Review. Along the way I’ve written several books and the last couple of books has had to do with innovation and design thinking. The most recent book I moved from design thinking into questioning and A More Beautiful Question is focused on that aspect of innovation.
The inspiration was that I was studying a lot of entrepreneurs, innovators and business leaders and one of the things I noticed was questioning. I found that a lot of great innovators and business thinkers start with great questions; they are asking the questions that no one else is asking. I wanted to see what it was about questioning, why is it so powerful and why are some people better at it than others.” – Warren Berger
For a detailed summary of A More Beautiful Question according to Warren Berger CLICK HERE
Related Books:
Go For No! by Andrea Waltz
Its Not The How or The What But The Who by Claudio Fernandez Araoz
EDGY Conversations by Dan Waldschmidt
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: business ideas, innovative thinking, art of innovation, smart questions, audience engagement, social networking, how to communicate
