In this episode Michaela Csik takes a deep dive into her book, The Business Model Navigator, where she shares 55 business models that make up 90% of the most successful businesses in the world.
In her book, Csik and her co-authors provide the blueprints you need to revolutionize your business and implement powerful change. The goal of the book is become a toolkit for you to adapt and innovate your business model and to understand what other business models are, who invented them, who uses them now, and how to apply them to your business.
This book is perfect for entrepreneurs who are creating a brand new business or are simply looking to reinvent their current business model in order to deliver the results they need.
About Michaela Csik:
“I am working as an Innovation Manager at Holcim Technology, one of the world’s leading suppliers of cement and aggregates and there I am mainly responsible for new business models. Before that I worked at the University of St. Gallen in Switzerland and during that time I had the chance to work with Oliver Gassmann and Karolin Frankenberger on The Business Model Navigator book.
We see a lot of companies that are ahead of the competition. So business model has become in the last 10 to 15 years a major driver of success. It’s not enough to be just good in product innovation anymore but in a way the business model is becoming more and more important. The paradox is that most companies don’t have the right tools to be anywhere different when it comes to their business model so there is a huge gap between importance of business model innovation and the tools that are available to be innovated in this particular area.” – Michaela Csik
For a detailed summary of The Business Model Navigator according to Michaela Csik CLICK HERE
Related Books:
Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags by Linda Rottenberg
The Risk-Driven Business Model by Serguei Netessine
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger
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