In this episode Geoffrey Moore shares all his insights on his bestselling book, Crossing the Chasm, where he discusses his revised and updated expertise on marketing and selling disruptive products to mainstream customers.
In his book Moore provides dozens of successful high-tech marketing examples, his in-depth research on technology adoption models for high-tech consumers, and many new marketing strategies that are specifically built for bring high-tech products to larger markets. The goal of the book is to help you master the Technology Adoption Life cycle and accelerate your marketing efforts.
This book is perfect for entrepreneurs who are selling high-tech products that are new the market and need help broaden their marketing efforts to cover all segments of the Technology Adoption Life Cycle.
About Geoffrey Moore:
“I have an academic background originally; I was going to be a professor of English. But back in the 70’s I moved out to California, joined a high-tech firm, and been involved in tech marketing and high tech strategy since 1978. In the late 80’s I worked with a company called Regis McKenna and it gave me a chance to write this book which originally came out in 1990-1991.It’s about marketing and selling products to mainstream customers.
It was that high-tech firms would have experience of having early success with a handful of customers who were very enthusiastic about their disruptive innovation and that would make them think that they were ready to pour on the gas. And it just felt like the marketing kept on collapsing underneath them every time and this happened often enough that we knew we needed to find a solution and tell others about it.” – Geoffrey Moore
For a detailed summary of Crossing The Chasm according to Geoffrey Moore CLICK HERE
Related Books:
Hooked: How To Build Habit-Forming Products by Nir Eyal
The Innovator’s Method by Nathan Furr
Pocket Man by Scott Jordan
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