In this episode Bernhard Schroeder reveals his insights on his book, Fail Fast or Win Big, where he reveals how the right kind of risk and embracing fast failure can really pay off.
In his book Schroeder teaches you how to create a quick prototype of your product or service, develop a business model, test it repeatedly with customers, and continue to refine your business model. The goal of the book is to help you determine quickly whether your business idea is worth pursuing, needs new direction, or should be abandoned altogether.
This book is perfect for entrepreneurs who are starting a brand new business and need help figuring out the best way to create a business model, test a product or service, and pinpoint any failure.
About Bernhard Schroeder:
“I am a director of Lavin Entrepreneurship Center at San Diego State University. I also teach in the entrepreneurship program and I was a career marketing guy who happened to build a billion dollar company with three other people and launch some amazing companies like Amazon and Yahoo.
After I built my marketing career and a billion dollar company I decided that none of that was motivating anymore and I wanted to somehow figure out a way to help other people have an amazing life. I decided to go back to a college campus and teach and as I was teaching I was asked to Speak at a Ted event. The topic at that event was Why Failing Fast is Great. The next day I got an e-mail from a publisher in New York who said he’d heard about the talk from a friend of his who attended and he wanted to see the power point because he thought it was a book. Before you know it he gave me feedback that this is the kind of thing that can help a lot of people and so I wrote the book.” – Bernhard Schroeder
For a detailed summary of Fail Fast or Win Big according to Bernhard Schroeder CLICK HERE
Related Books:
How To Ruin A Business Without Really Trying by MJ Gottlieb
Selfish Scared and Stupid by Kieran Flanagan and Dan Gregory
Scaling Up by Verne Harnish
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
