Inside The Box is the only book that details the method called systematic inventive thinking. Most of the books you deal with today on this topic are more about the why or how you execute innovation. Drew Boyd and Jacob Goldenberg wrote the book with the intent to give people a way to understand creativity, the method, and the cognitive tools of how you use your brain in a different way to produce novel ideas you weren’t likely to produce without the method.
About Drew Boyd:
“I am a professor at the University of Cincinnati but I’m really a corporate guy. I’ve been in large organizations for over 30 years and 17 of those years were at the global healthcare company, Johnson and Johnson which is where I learned this method that the book is about.
It is really inspired from two perspectives; one is my time at Johnson & Johnson. We were very desperate to find an innovation method to create new medical products and we spent millions of dollars looking for a method. Just by chance I happen to find out about this method called systematic inventive thinking and we realized immediately that it was special, that it worked very well and I continued to practice it over the last 12 years. A few years later I met my co-author Dr. Jacob Goldenberg, it is his research that this method is based on. He and I became friends, started teaching and working together when he asked if I wanted to write a book together. Without even thinking about it I said yes.” – Drew Boyd
For a detailed summary of Inside The Box according to Drew Boyd CLICK HERE
Related books:
The Innovator’s Method by Nathan Furr
From Idea To Exit by Jeffrey Weber
The Toilet Paper Entrepreneur by Mike Michalowicz
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: innovation, creative ideas, lean startup, inventing products, reinvention
