In this episode Verne Harnish takes a deep dive into his book, Scaling Up where he shares practical tools and techniques for building an industry-dominating business.
In his book, Harnish focuses on 4 major decision areas that every company must get right and provides you with a series of one-page tools such as the One-Page Strategic Plan and Rockefeller Habits Checklist. The goal of the book is to help you create a company where the team is engaged, the customers are doing your marketing, and everyone is making money.
This book is perfect for entrepreneurs and other business leaders who are looking for a strategic reference guide to help navigate the difficulties that come with scaling a business.
About Verne Harnish:
“I founded a group called The Entrepreneurs Organization which is worldwide today, about 11,000 members. I started an executive program that we hosted at MIT and I ran it for 15 years and am still teaching it. From there I launched a company called Gazelles in 97. I am enjoying life with my wife and four children in Barcelona, Spain.
It was after 12 years of having my book, Mastering The Rockefeller Habits, out there. With about 40,000 companies using our one page strategic plan, we learned a few tricks so this was a chance to bring it all together in a book.” – Verne Harnish
For a detailed summary of Scaling Up according to Verne Harnish CLICK HERE
Related Books:
Exponential Organizations by Salim Ismail
Aligning Sales and Strategy by Frank Cespedes
How To Ruin A Business Without Really Trying by MJ Gottlieb
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