In this episode Tim Leberecht takes a deep dive into his book, The Business Romantic, where he argues that we underestimate the importance of romance and that it can be found through business.
In his book Leberecht takes an intriguing yet challenging look into the emotional side of business through the compelling stories of very successful innovators of our times. The goal of the book is to give you a different look on how you pursue your dreams while helping you develop a meaningful life, create something greater than the status quo, and rejuvenate your worklife.
This book is perfect for entrepreneurs who are experiencing boredom in their work lives and are seeking an uplifting yet provocative approach to creating a radically unique life.
About Tim Leberecht:
“I have been working in marketing for almost 20 years now, mainly in professional services. I worked for Frog Design for seven years which is a leading product design and innovation strategy firm. Most recently I’ve been working for an architectural design firm called NBBJ. I am a passionate marketer and that’s also the reason why I wrote this book based on my experiences in that field.
I’m a business person, like I said I’ve been in business for 20 years, and at some point I’ve realized that I’m also an unapologetic romantic. I believe we need more romance in our life and I believe we can find it and create it in and do all that through business. The romance I am talking about is notion experiences where your heart beats faster and you have adrenaline rushes, and moments in which we fall in love with everything. I believe it’s very important that we romanticize business and be enchanted because I believe we are facing a great disenchantment. So my book is making a case for more romance in business within the framework of business and then proposes these specific rules of enchantment that everyone can use to make their life at work more meaningful.” – Tim Leberecht
For a detailed summary of The Business Romantic according to Tim Leberecht CLICK HERE
Related Books:
Zero To One by Peter Thiel and Blake Masters
The Happiness of Pursuit by Chris Guillebeau
Memoirs of Normalcy by Joleene Moody
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