In this episode Mike Michalowicz takes a deep dive into his bestselling book, The Pumpkin Plan, where he helps you implement a unique strategy for growing your business.
In his book, Michalowicz utilizes the techniques that farmers use to grow colossal pumpkins. His theory is that pumpkin farming provides some similarities in growing a successful business and he provides you all of the steps to do so.
This book is perfect for entrepreneurs and business owners who are struggling to grow their business and have too many tasks on their plate. Michalowicz gives you the steps to focus on that one thing you do well and becoming a master at it so you can experience colossal growth.
About Mike Michalowicz:
I am an author of The Toilet Paper Entrepreneur, The Pumpkin Plan and Profit First. I write books to help entrepreneurs grow their businesses. I challenge all the beliefs that are around because I believe most of our beliefs are hurting our businesses and propose new ways to do it.
I started studying colossal pumpkin farmers and I realized that they basically follow the same process as ordinary pumpkin farmers do but change a few elements. Just by changing 5% or 10% of the growing process the pumpkin responds with explosive growth. I figured that if you can do this natural, why not do it with businesses and I put it to the test.
For a detailed summary of The Pumpkin Plan according to Mike Michalowicz CLICK HERE
Related Books:
How To Get Unstuck: 25 Ways to Get Your Business Growing Again by Barry Moltz
Zero To One by Peter Thiel and Blake Masters
Vision To Reality by Honoree Corder
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Category Tags: growing business, pumpkin farming, colossal pumpkins, hurting business, hiring employees, firing employees, Robert cialdini, scaling up, big business
