Idoia Postigo, Director General of Bilbao Metropoli-30, joins us for the latest episode of The Century of Cities. Idoia takes us through Bilbao's remarkable transformation. From the industrial collapse and environmental degradation of the 1980s to the city's innovative and collaborative revitalization, she provides an insider's perspective on the bold strategies that helped Bilbao rise again. Drawing on lessons from Bilbao's regeneration, she emphasizes the need for collective dreaming, critical optimism, and a reimagining of urban values. Discover how public-private partnerships, strategic planning, and a shared vision have turned this Basque city into a global example of urban reinvention.
