Building a personal brand in dentistry isn't about posting more — it's about positioning with purpose.
In this episode of Tooth Sleuth, Greg sits down with Marissa Gonzales, Sparkle Success Manager at Our Thrive Tribe, to talk about authentic branding, social media strategy, and what dental professionals get wrong about visibility.
If you've ever struggled with what to post, how to stand out on LinkedIn or Instagram, or wondered whether personal branding even matters in dentistry — this conversation delivers clarity.
Greg and Marissa break down:
• Why authenticity beats imitation in dental marketing
• The difference between visibility and real positioning
• How core values shape your brand voice
• Why "set it and forget it" marketing doesn't work
• The relational nature of the dental industry
• The mindset shifts required for entrepreneurial growth
Dentistry is still a relationship business — even online. And in a crowded digital space, your voice is your advantage.
Whether you're a practice owner, associate, DSO leader, or industry partner, this episode will challenge you to think differently about how you show up.
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