Understanding the 'Do It Yourself', 'Done With You', and 'Done For You' Models in Gym Marketing
In this episode of 'The Wealthy Gym Miners,' Pat and Doug dive deep into the pros and cons of three primary approaches to gym marketing: 'Do It Yourself,' 'Done With You,' and 'Done For You.' They discuss the importance of aligning your marketing strategy with your strengths and preferences, the evolution of marketing in the fitness industry, and share practical tips on how gym owners at various revenue levels can successfully implement these models. Doug also shares his hands-on experience with a grand opening, emphasizing the effectiveness of grassroots efforts coupled with professional ad management to maximize ROI. Whether you're a new gym owner or looking to scale, this episode offers valuable insights on how to optimize your marketing efforts for growth.
00:00 Introduction to Done For You, Done With You, and Do It YourselfÂ
00:22 The Shift in Entrepreneurial Mindset
01:34 Marketing Evolution in the Fitness Industry
04:30 Exploring Do It Yourself Strategies
05:46 The Done With You Approach
07:04 Advantages of Done For You Services
14:54 Balancing Grassroots and Paid Advertising
19:30 Conclusion and Final Thoughts
