In this episode of the Industry Edge Podcast, Michelle interviews Justin Larson, Owner of Family Water Treatment, a third-generation family business specializing in water treatment solutions. Justin shares his journey from a career in vehicle manufacturing to joining the family business, emphasizing the importance of customer care, innovation, and maintaining a healthy work-life balance. He discusses the unique dynamics of working in a family business, the challenges of scaling while preserving service quality, and the significance of hiring passionate individuals who align with the company's values. The conversation highlights the importance of continuous improvement and the commitment to providing excellent customer service while navigating the complexities of family dynamics in business.