The fourth episode of Ink & Airwaves covers the way in which the WNIJ utilizes a multitude of tactics, especially regarding their social media platforms, for a more widespread circulation of their content, and to extend a larger outreach in hopes to grow their audience. We go through every facet of their social outreach, compare each of their methods of growth, and provide our audience with information regarding their website and social media platforms. We also track the numbers and follow how the WNIJ tracks their engagement and discuss their prioritization of journalistic values. Overall, this episode dives into the specifics of their social outreach, the success of their efforts, and how they do all of this with journalistic integrity.
