In this episode, host Naaman Rutabanzibwa delves into the vital role of La Raza, Chicago's leading Spanish-language news outlet, in informing and empowering the city’s Hispanic community. Explore how La Raza bridges the gap between traditional and digital media through its weekly print editions, accessible website, award-winning newsletter, and evolving social media strategies.
We analyze the publication's strengths in engaging diverse audiences—from older, print-focused readers to younger, digital-first consumers—while addressing its challenges in social media engagement and multimedia storytelling. Through its steadfast commitment to bilingual reporting, La Raza continues to serve as a trusted source of news and cultural connection for Chicago’s Latino population.
Tune in to learn how La Raza balances its rich heritage with modern innovation to remain at the forefront of Hispanic journalism.
