Still struggling to sell your packages consistently?
This episode fixes that.
We break down the most overlooked sales strategy for cash-based clinics: value stacking. If your eval-to-package rate is under 75%—or your paid ads aren’t turning into paying patients—this one’s for you.
📌 Key Takeaways:
🔹 Why Value Stacking Works –
Price isn’t the problem. It’s unclear value. We show you how to position your offer so well that saying “no” feels like a mistake.
🔹 The Dream Outcome Formula –
Borrowed from Hormozi’s $100M Offers:
Dream Outcome x Likelihood of Success / Time Delay x Effort
We break down how to apply it directly to your PT packages.
🔹 Build a “What You Get” Sheet –
Most clinics under-communicate their value. 60-min sessions, dry needling, online support, and partner perks are worth real money—show that clearly.
🔹 Strategic Partnerships = Extra Value –
Offer free cryo, DEXA scans, or Orange Theory passes by teaming up with local businesses. We show you how to pitch it right.
🔹 Educate Before You Sell –
A solid CRM email drip can do the heavy lifting. Add a comparison guide, nurture leads, and make your evals a warm handoff.
⚙️ Execution Tips:
Audit your current offers and extras.
Build your value stack sheet with real dollar amounts.
Train your team to use it in every eval.
Reach out to partner businesses now.
Automate lead education through emails and workshops.
💬 Why This Matters:
You’re already delivering more value than most clinics—you just haven’t packaged it. Value stacking improves conversions, boosts confidence, and maximizes ROI—without changing your actual offer.
🎯 Ready to sell more packages?
Stack the value. Show the offer. Train the team. Close the gap.
🔗 Need help building yours? Book a free strategy call at thepatchsystem.com
👉 Like this episode? Follow @_jeremydupont on Instagram for weekly growth tips. 🚀