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In this episode, we dive into one of the biggest untapped opportunities for clinic owners: turning your existing website traffic into booked discovery calls. If you think your website "doesn’t get much traffic" or "isn’t that important," this episode will change your mind.
You’ll learn five critical changes you can make today to increase conversions—without needing to dump money into ads or SEO. Plus, you'll get actionable tips to make your website finally work for you (instead of against you).
Key Takeaways:
Your Website = Hidden Treasure
Even with just 200 visits a month, increasing your conversion rate from 1% to 10% could mean 18+ more discovery calls—without a bigger marketing budget.
Fix Your Heading to Earn the Scroll
Above-the-fold copy must pass the "grunt test":
What do you offer?
How will life be better?
What’s the next step?
Make it clear, simple, and irresistible to scroll down.
Add a Stakes Section
Tap into the emotional “why” of your ideal client. Show what they risk losing if they don't act, not just what they gain if they do.
Show a Clear 3-Step Process
Define exactly what happens next. (Ex: Book a call ➡️ Come in for an eval ➡️ Execute the plan.) Remove all confusion about how to move forward.
Stack the Value
Don’t just sell a PT session. Sell the experience: 24/7 access, programming, premium treatments like dry needling or BFR, community perks, and more.
Position the Patient as the Hero
Your website should tell their story, not brag about you. You are the guide helping them win their personal comeback.
Bonus Tips:
SEO Junk Drawer: Add a story-driven paragraph stuffed (smartly) with keywords at the bottom of each page to help organic rankings.
Social Proof: Sprinkle testimonials and Google reviews across your site—not just on one page.
Clear CTAs: Make sure every button leads to a real, simple next step—especially for booking free phone consultations.
Why This Matters:
Most clinics think they have a marketing problem—but they actually have a website conversion problem. Fixing your site is the fastest way to book more discovery calls without burning more ad spend.
🎯 Want 6–8 extra evals a month without touching Facebook Ads? Start with your website.
📥 Download the free Website Wireframe + CANVA Template at: https://thepatchsystem.com/revamp-your-website
👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.