AI-Ready SEO for Clinics: 3 Steps to Show Up in ChatGPT, Google AI & Beyond
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AI is already eating traditional SEO's lunch. If your clinic isn't optimized for AI crawlers and answer boxes, you're invisible where patients are actually searching. In this episode, Jeremy breaks down the 3 things every clinic must do to rank in ChatGPT, Google's AI Overviews, Perplexity, and more—without chasing gimmicks.
đź“Ś Episode Topics
- Why AI > Traditional SEO (Right Now): AI summaries are showing up on a large share of local queries—and they pull from your site.
- The Big 3: Enable AI crawling, publish Q&A pages built for extraction, and shore up technical SEO.
- What to Tell Your Web Team: The exact checks and changes to make this week.
🚦 Step 1: Make Sure AI Can Crawl Your Site
Before you write a single blog post—flip the crawl switch. If AI crawlers can't read your site, you won't show up in ChatGPT, Perplexity, or Google's AI Overviews.
- In Your CMS:
- Webflow: Project Settings → SEO → enable Indexing and Sitemap.
- WordPress: Settings → Reading → uncheck "Discourage search engines from indexing this site." Install Yoast/RankMath to manage sitemaps & robots.
- Squarespace: Settings → SEO → turn Search engine indexing ON.
- Submit Your Sitemap:
yourdomain.com/sitemap.xml to Google Search Console (and verify it loads in a browser). - Check robots.txt:
yourdomain.com/robots.txt should allow major crawlers (ChatGPT/OAI, Anthropic, Applebot, Google, Meta, etc.). - Spot-Check Money Pages: Verify indexing & crawl access on key service/location pages, not just the homepage.
🧠Step 2: Publish Q&A Pages Built for AI Extraction
LLMs prefer concise, structured answers. Give them content they can lift cleanly.
- Answer First: Start each page with a 2–3 sentence direct answer. Example H1: "Do I need a referral for physical therapy in Texas?" First paragraph: the precise answer.
- Structure Like ChatGPT: Use H2/H3 sub-questions, bullet lists, and tables instead of long paragraphs.
- Mine Real Questions: Use "People also ask" suggestions to choose topics (e.g., "How long does ACL rehab take in Boston?").
- Add Local Signals: City, neighborhoods, and a known landmark (e.g., "5 minutes from Nissan Stadium, serving Germantown/The Gulch/East Nashville").
- Technical Enhancers: Add FAQ schema, clean metadata, internal links to service pages, and an embedded map/video where relevant.
- Goal: Build ~12 high-quality Q&A pages around the biggest questions patients actually ask.
🧱 Step 3: Technical SEO Still Moves the Needle
- Sitemap + Search Console: Confirm your XML sitemap is submitted and error-free.
- Backlinks Build Authority: Claim directories (Google Business Profile, Yelp, Healthgrades, WebMD, Instagram/YouTube/TikTok/LinkedIn bios linking to your site). Partner posts with local gyms, coaches, or news sites that link back.
- Strengthen "Money Pages": Each core service/location page needs depth: FAQs, internal links, video, map, outcomes—more than a couple paragraphs.
⚡ Quick Wins You Can Do Today
- âś… Enable indexing + sitemap in your CMS and verify
/robots.txt. - âś… Submit sitemap in Google Search Console.
- âś… Draft 3 Q&A pages with "answer-first" intros and local landmarks.
- âś… Add FAQ schema to your top pages.
- âś… List your clinic across major directories and link back to your site.
đź“Ł Why This Matters
AI summaries now influence a huge chunk of local search results. Small clinics that adapt faster will outrank slower, enterprise systems. Do these three things and you'll start showing up in AI answer boxes instead of page five.
🧠Need a Hand? Get a Free Audit
Not sure if your site is AI-ready? We'll check crawl settings, sitemap/robots, schema, and money pages—and tell you exactly what to fix.
👉 Grab Your Free Local SEO Audit
📱 Follow for More
Follow @_jeremydupont for proven clinic growth strategies.
Flip the crawl switch. Ship Q&A pages. Build authority. That's how you win AI search.
