Answer the Damn Phone: Turn Google Ads Into Booked Evals
📞 Master Phone Closing — Full Course | 🧩 Book a Patch Demo
Most clinic owners try to scale by throwing more money at Google Ads. But if you miss calls or freeze when someone asks, "Do you take my insurance?", you're just scaling wasted spend. In this episode, Jeremy lays out the real lever: speed-to-lead + phone skills + a simple eval offer that converts clicks into paying patients.
📌 Episode Topics
- Speed to Lead: Why answering within minutes turns ad clicks into evaluations.
- Phone Skills That Print: Scripts, objection handling, and selling the eval confidently.
- Low-Barrier Eval Offers (LBOs): $50–$99 intro evals that remove friction and fill schedules.
- Ads ≠ Growth (Alone): How missed calls set your ROI on fire.
- Simple Systems: AI call pickup as "smart voicemail," Reimbursify for benefits, and a tight follow-up loop.
💡 Big Idea
Scaling ads only works if you answer the damn phone and sell the evaluation in real time. Missed calls = burnt budget. Quick pickup + confident script + a low-friction offer = booked evaluations and a 3–6x ROI vs. 1–2x.
📈 From Clicks to Patients
At Ripple, answering every call (anywhere, anytime) led to 2–3 new evals/week straight from Google Ads—no nurture funnel required. The lesson: ads create intent, but the phone call closes it.
⚙️ How to Implement This
- Answer Fast (Speed-to-Lead): Pick up every call. If you miss one, call back within 5 minutes. Pain is now—so is the buying decision.
- Use an AI "Smart Voicemail" (Optional): Let an AI agent capture name, pain, and callback permission, then promise a human call in minutes. Better than dead-end voicemail.
- Get Good at the Phone: Practice a short script, lead with empathy, and guide the call. Be ready for:
- "Do you take my insurance?" → Reframe value, offer LBO, verify benefits for them.
- "That's a lot of money." → Anchor to outcomes, expertise, and speed of results.
- Sell the Eval as a One-Off: Offer an LBO ($50–$99 or 50% off) to reduce risk. Position it as a full session with a clear plan—no long-term commitment required.
- Verify Benefits for Them: Use tools like Reimbursify and collect insurance info during intake so you walk into the eval with answers.
- Tight Follow-Up: If they can't book on the spot, schedule a callback window and text the LBO link immediately.
🧪 Offers That Convert
- $50 Eval: Great for volume and feeding multiple providers; rely on in-room sales.
- $99 Eval / 50% Off: Slightly higher filter with similar friction reduction. Test for your market.
Pro tip: The "right" price is the one that maximizes booked evals without overwhelming your schedule. Test and track.
📊 Why This Works
- Buyer Behavior: People click "Call" on Google and expect a human. No answer? They call the next clinic.
- ROI Math: Phone skills + fast pickup are the difference between a 2x and 6x return at any budget.
- Admin ≠ Closer: Owners must own the hardest calls and objections—then train the team.
🔥 Real-World Tools
🚀 Your Challenge
For the next 7 days, answer (or return) every ad-sourced call within 5 minutes, pitch a simple LBO, and track outcomes in a sheet: calls → booked evals → plan-of-care conversions. Watch the numbers move.
🎯 Try This Today
- Write a 6–8 line phone script you can deliver anywhere.
- Set your LBO (price + language) and add it to your intake workflow.
- Enable AI "smart voicemail" as a backup, not a crutch.
📣 Share This Episode
Know a clinic owner "scaling" ads while missing calls? Send this to them. Their ROI is hiding in their ringtone.
📱 Follow & Next Steps
Level up your phone closing here: thepatchsystem.com/phone-sales-course
Want Patch to build the whole engine (ads, tracking, AI pickup, follow-up)? thepatchsystem.com/demo-schedule
Ads don't close patients. People do. Answer fast, sell the eval, and let your results do the rest.
