Every year, there's a predictable window in February and March where physical therapy clinics can generate $20,000–$30,000 in additional top-line revenue.
No new service. No complex funnel. No long nurture sequence.
Just timing, a clear offer, and smart follow-up built around one event CrossFitters care deeply about: the CrossFit Open.
In this episode, the speaker breaks down the exact CrossFit Open campaign Patch has run for clinics over the last few years and why it works so consistently. If you act now, you can still run it for the 2026 CrossFit Open.
Most clinics already treat CrossFitters or "active adults" who quietly become CrossFit patients every March.
CrossFit athletes don't want pain relief. They want to:
Selling just 10 packages often generates $3,000–$6,000.
With manual outreach and gym presence, clinics regularly stack $20K–$50K during Open season.
The money is made before the Open starts.
This campaign only works if emails go to CrossFit-specific leads, not your entire list.
Segmentation protects your list and drives higher conversions.
Direct messages and personal check-ins tied to the Open dramatically increase package sales.
If you want the exact CrossFit Open campaign that's helped clinics generate $20K–$30K during Open season, the Patch team can build and customize it for you.
