Description

Why We Don't Use GoHighLevel's AI Voice Agent (And What We Use Instead)

Patch builds CRMs inside both HubSpot and GoHighLevel.

And while Jeremy is a big fan of GoHighLevel for workflows, automations, and pipelines, there's one thing Patch refuses to use inside the platform:

Its AI voice agent.

In this episode, Jeremy explains why your phone system is too important to trust to a bundled AI feature and what clinics should be doing instead.

📌 Episode Topics

• Why most AI phone agents inside CRMs fall short
• The biggest mistakes clinics make with AI voice
• Why your phone is your highest-leverage conversion point
• The importance of best-in-class AI tools
• How Patch builds AI phone systems for clinics

🧠 The Big Idea

When software tries to do everything, it usually does nothing exceptionally well.

Jeremy believes that applies directly to AI.

CRMs should manage pipelines, automations, contacts, and reporting.

AI voice systems should specialize in conversations.

Your phone system is too important to compromise.

📞 Why Phone Calls Matter So Much

For many clinics, the phone is still the highest-converting lead source.

But most clinics miss more calls than they realize:

• After hours
• During lunch breaks
• When staff are busy helping patients
• During peak treatment times

Every missed call could represent a patient worth thousands of dollars in lifetime value.

⚠️ The Problem with CRM-Based Voice AI

Jeremy highlights several common issues:

• Large, confusing system prompts
• Poor conversation routing
• Inaccurate responses
• Lost context during calls
• Limited testing and debugging tools

While these systems often look appealing because they're built into the CRM, the actual patient experience can suffer.

🚀 The Better Approach: Best-in-Class AI

Instead of using one platform for everything, Patch uses specialized tools for specialized jobs.

That means:

• CRM for pipelines and automations
• Dedicated AI SMS platforms for texting
• Dedicated AI voice platforms for phone calls
• Middleware to connect everything together

The result is better conversations, better patient experiences, and higher conversion rates.

📈 Real Results

Jeremy shares an example of a multi-location clinic that was missing 12–15 calls per week.

After implementing an AI phone agent, the clinic booked 23 new evaluations from calls that previously would have gone to voicemail.

For most clinics, that kind of result pays for the system many times over.

✅ The Takeaway

GoHighLevel is a great CRM.

Use it for:

• Pipelines
• Email automations
• Workflows
• Text reminders

But when it comes to AI voice, Jeremy recommends using purpose-built AI tools that specialize in patient conversations.

Because your phone is often the first interaction a patient has with your clinic.

That experience should be A+.

🎥 See AI Phone Agents in Action

Want to hear what modern AI phone agents actually sound like?

👉 Watch the free AI Admin training

The training includes live demos of AI employees handling lead follow-up, patient conversations, and phone calls.

📞 Want a Free AI Phone Agent Demo?

Patch will build and demo a custom AI phone agent for your clinic so you can hear exactly how it would handle your patient calls.

👉 Book a free AI strategy call