Alex Hormozi recently answered a question from a physical therapy clinic owner generating $1.2 million in revenue while keeping just 10% in profit.
His advice?
Either run the clinic like Walmart by cutting costs relentlessly, or escape the insurance model altogether.
Jeremy agrees with most of that advice—but believes there's an even bigger opportunity that almost everyone misses.
The discussion that inspired this episode comes from one of Alex Hormozi's live workshops with a physical therapy clinic owner.
👉 Watch the full Alex Hormozi clip here
Most people searching for physical therapy start with one question:
"Do you take my insurance?"
Jeremy argues that this isn't a problem to avoid.
It's the beginning of the sales process.
The best cash-based clinics don't avoid insurance callers.
They convert them.
Successful cash practices consistently focus on three things:
When patients understand the value of your care before discussing price, the conversation changes dramatically.
Jeremy explains why discovery calls shouldn't be delegated too early.
These conversations build trust, uncover goals, and give patients a clear understanding of why your approach differs from traditional insurance-based care.
For many clinics, improving discovery calls creates a bigger impact than increasing ad spend.
The goal isn't escaping insurance demand.
The goal is building a system that converts insurance-driven inquiries into cash-paying patients through education, trust, and great communication.
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